It is critical that the websites we create for our clients generate business for them...

Greg Borchardt, Owner, Barking Bird Media Web Design.

Optimum Size for Social Media Posts

Graphics engage viewers and convert them to a like, share, comment, retweet, etc.,  MUCH, MUCH more often than posts without a graphic. However, it is important to create graphics for Facebook and post them only on Facebook and to create graphics for Twitter and post them ONLY on Twitter.

 

Example:

I created a graphic to post on Facebook, 504px x 500px.

Here is the graphic:

Think Tank Invitation

 

Here is how it looks on Facebook on a laptop.  Perfect:

Facebook post as seen on a laptop

 

Here is how it looks on Facebook on a phone. Perfect:

Facebook post as seen on phone

Here is how it looks on Twitter, posted to Twitter, on a laptop. See how the graphic is cropped (NOT GOOD!) Again, this graphic was optimized for Facebook:

Post as it appears in Tweet stream on laptop

Here is how it looks on Twitter on a phone.  Again, see how this Facebook-optimized graphic is cropped in Twitter? Not good:

 Twitter post on phone

An additional issue – many Twitter feeds are automatically posted to Facebook.  When it comes to business marketing with graphics, this is BAD! Here is an example:

Below is a graphic created for Facebook, posted on Twitter with an automatic feed to Facebook, as seen on a phone in Facebook. As a result, you can’t read the graphic as it appears on the screen – you have to click on it, which takes you to your Twitter app, which shows the cropped graphic (NOT GOOD!):

Graphic created for Facebook_posted on Twitter_fed to Facebook_as seen on phone

 

Solution: Create a separate graphic for Twitter.  Use the ideal size for a Twitter graphic (500 x 250px).

 

Here is the graphic:

Think Tank Invitation Twitter

 

Here is the graphic created for Twitter, as seen in Twitter on a laptop. Perfect:

Post created for Twitter only_as seen on laptop in Twitter

Here is a graphic created for Twitter, as seen in Twitter on a phone.  Perfect:

Graphic created for Twitter as seen on twitter on phone

Here is the Twitter-optimized graphic, posted to Twitter, automatically fed to Facebook as it appears in Facebook on a phone. Notice that the graphic doesn’t even appear? (VERY, VERY BAD!)

 

 Twitter optimized graphic_posted to Twitter_automatic feed to facebook

However, it looks FINE on Facebook on a laptop (a Twitter-optimized graphic, posted on Twitter with an automatic feed to Facebook as seen in Facebook on a laptop):

Twitter-optimized graphic posted on Twitter with an automatic feed to Facebook as seen in Facebook on a laptop

 

Read More
Facebook Iconfacebook like buttonTwitter Icontwitter follow buttonVisit Me on LinkedInVisit Me on LinkedInVisit Me on LinkedIn